Adds Contact Lenses To Its Broad Suite Of Affordable Eyewear Offerings

112, the leading online retailer for prescription eyewear, has added contact lenses to its ever-growing list of affordable eyewear products, establishing the site as a true one-stop shop for all eye care needs. Founded on the simple belief that buying glasses shouldn’t break the bank, already provides designer and in-house brands in prescription eyewear and sunglasses for the whole family, and will now round out its robust product line with the addition of leading contact lens brands in a total of 79 different varieties including Acuvue, Biofinity, BioMedics, Dailies and FreshLook.

“As a leader in online prescription glasses, we understand the importance of affordable eyewear for our consumers, and are very proud to extend that value proposition to contact lens wearers as well,” said Daniel Rothman CEO of “Our goal is to be the leader in the online vision industry and we will continue to look for product expansions that allow our customers to get a great value for their buck without compromising on quality and service.”

According to The Vision Council (2015 report), prescription glasses sales make up 56 percent of the total vision care spend and only 12 percent come from contact lenses; however, when looking at online sales, 51 percent come from contact lenses.

“Despite the growth of e-commerce, there is still a need to educate consumers on the ability to buy prescription glasses online, and promote its cost effectiveness. By adding contact lenses to our offering, we are looking to expand this message to a greater audience and help new consumers save money on their eye care needs,” added Rothman.

As with all of the brand’s eyewear offerings, will offer free shipping and returns for contact lenses, 5-7 day shipping, and 24-hour customer service, seven days a week.